With over 25 years’ experience, Conrad Davies has produced work for large companies across many fields of business, and has served smaller and mid-sized companies across the full range of creative disciplines with the same professionalism.
Conrad specialises in every aspect of design, combining a mix of graphic styles with extensive experience of key household brands. He constantly questions the creative output to maximise the visual and motivational effect of his work.
Recognising that all companies, large or small, need clean, consistent branding that can be rolled out across multiple marketing channels, he has created many corporate identities that deliver a significant return on clients’ creative investment.
Conrad has been producing vibrant, heart-thumping, passionate imagery within the stadium of one of Europe’s biggest football clubs for over 20 years, and in the last two years he has discovered Landor Phototex self-adhesive fabric. “Wow, this has changed the way we look at presenting our designs on the interiors of corporate boxes and suites.” Why? “Because there are limited windows of opportunity within a season to create or update the facilities, and we have to work around the staff and events. Finding a unique substrate that not only gives superb depth of colour but is also flexible on curves and differing surfaces has made a significant improvement to what we can offer.”
The Manchester United Academy at Carrington was Conrad’s largest project, with large floor-to-ceiling designs along the corridors. “Matching drops over large areas and leaving no visible joins is a real positive. Being able to fit and reposition it with ease saves a lot of time, not to mention that no glue or paste is needed, so there is no mess.”
“We can be in and out quickly with no mess, and can even fit when a suite is dressed ready for an event. This is a great advantage for the end customer too, as they know there will be little or no disruption to their everyday workflow.” Phototex has also changed how quickly his fitters can apply graphics when time is short: “We are transforming 27 corporate boxes at Hull City FC in June and have told the client it will take only 5 working days to fit the lot, a fraction of the time it would have taken with vinyl.”
Conrad’s recent commission to create ‘The Golden Experience’ under the North Stand at the Leeds Rugby League stadium is another great example of Landor Phototex in use.
The client was so pleased that it led to further projects, including the ‘Golden Decade’ display in the stadium reception area.
Conrad concludes: “It’s not often that you find a product that not only enhances your creativity but also gives you great flexibility and time savings. Landor Phototex does all of this and more.”
Conrad Davies: www.conraddavies.com
