Liquid lamination is a game-changing alternative to traditional film lamination that simply won’t go away, thanks to its real-world benefits and its eco-friendly, sustainable characteristics. It has been slow to gain traction across the industry, yet it answers a multitude of issues. So what is holding it back? The first obstacle is understandable: if you already own a film laminator, why invest in equipment for another technology? So why should brands, agencies and printers embrace this shift, and why is it important for everyone to drive this change forward?
First, let’s address the elephant in the room: plastic and PVC films have long been the go-to choice for lamination because they are easy to use and cost-effective. However, the environmental cost of this convenience cannot be ignored. Plastic pollution is a pressing global issue, and every step we take towards reducing our reliance on single-use plastics matters.
Liquid lamination offers a sustainable solution without compromising quality or performance. By choosing coatings instead of plastic films, we reduce our carbon footprint and add value and versatility to our prints. Liquid lamination improves the durability and longevity of printed materials, protecting them from wear and tear while maintaining vibrant colours and sharp detail.
Beyond the tangible benefits, embracing liquid lamination is also about doing the right thing. As stewards of our environment, we have a responsibility to make choices that minimise harm and promote sustainability. By switching to eco-friendly alternatives such as liquid lamination, we demonstrate our commitment to a greener future and set a positive example for others.
So let’s drive this change together. Let’s challenge the status quo and redefine what is possible in visual communications, prioritising sustainability without sacrificing creativity or efficiency. Together, we can make a difference, one print at a time.
How do we reduce waste in advertising and promotion? The best thing we can do is help each piece last, and keep the quality we expect, for as long as we planned. For items we want to discard early, let’s find ways to reuse their construction elsewhere before we have to throw them away. Could they become the base or surface for another advertisement?
These banners were on opposite sides of the same property, one clearly facing the sun more than the other. Neither was coated or protected, but they show just how much coating can prolong the life and use of your advertising and communications media.
Ready to join the move towards sustainable visual communications? Let’s make it happen.
#SustainablePrinting #EcoFriendlyLamination #VisualCommunications #GreenPrinting #LiquidLamination
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