Liquid lamination and its environmental advantages for vehicle wraps

Vehicle advertising and branding have become a very popular choice, thanks to their relative ease of installation and their promotional and branding benefits. This has also made them an affordable solution.

Traditional vinyl wraps rely on cast PVC films with solvent-based adhesive, which require a compatible cast overlaminate film for protection. The overlaminate enhances and protects the print, providing the durability needed to resist day-to-day wear and tear, weather and abrasion that would otherwise damage or destroy the printed film.

Film laminates are a popular way to protect the printed image wherever the risk or environment would otherwise cause damage.

Cast films are expensive, because they are premium films that must be ultra-flexible and conformable to suit the vehicle. Downgrading to a lower-grade film to save money is commonplace among vehicle wrappers. Understandably, alongside their expertise with wrapping films, many are tempted to save money with lower-grade, similarly compatible materials. Polymeric PVC films are a typical alternative.

All PVC films carry an environmental disadvantage, despite their pleasing effects and their affordability for producing impactful graphics.

Liquid lamination provides an eco-friendly alternative to cast PVC overlaminates, reducing environmental impact. Liquid laminates are very flexible and elastic, and work very well with any type of printed, flexible wrapping film.

One unique feature of liquid lamination is its ability to protect and extend the life of PVC banners, where film lamination simply will not work. This is why almost all external PVC flex-face films, truck curtains, bouncy castles and other vehicle-grade printed PVC materials are protected with liquid lamination.